Aquatic-Culture Carnival

Through mist and rain, move with the water’s grace
With every oar stroke, enter the living scroll of Jiangnan

Sport must create beauty and provide opportunities for beauty to emerge. It creates beauty by shaping living sculptures—the athletes; it offers opportunities for beauty through architecture, environments, and celebrations.

Presented through a public-space format that integrates cultural and creative markets with culinary experiences, the event fully leverages the site and its environmental advantages to create multiple “open market zones.” By breaking down the distance between people and consumption spaces, it invites visitors to engage with flavors and creativity at close range. Within an atmosphere that is immediate and accessible, audiences are immersed in the vibrant energy of the market, enjoying a seamless fusion of sport, leisure, and everyday life.

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New consumer experiences

Creative Market

Set within the city’s public spaces, this Creative Market presents a curated showcase centered on originality and self-expression. Bringing together independent designers, handcrafted works, and diverse creative brands, it unfolds through an open and fluid spatial layout, shaping an immersive environment to explore, observe, and engage. Through close, tangible interactions between people and works, creativity is made visible and inspiration is shared—transforming culture from display into experience, from observation into participation, and ultimately into a lifestyle expression within reach.

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New consumer experiences

World of Flavors

Set within the city’s public spaces, this culinary destination brings together diverse flavors and contemporary dining concepts, creating a relaxed and open food experience. Featuring selected street bites, innovative cuisine, and local specialty brands, it unfolds naturally along a fluid market route, where taste becomes the most immediate form of connection. As people move and pause, they encounter aromas and engage with flavors, immersed in an atmosphere where vibrant energy meets effortless ease—discovering another kind of warmth and vitality beyond the competition.

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New consumer experiences

Interactive Zone

Set within an open public space, this zone creates a dynamic environment for interactive participation. Centered around sport and urban culture, it features fun challenges, lightweight experiential installations, and social engagement activities—transforming spectators into active participants. Through experiences that are touchable, playable, and shareable, it energizes the atmosphere and strengthens connections, making interaction itself an integral part of the event. In doing so, it fosters more immediate engagement between people and space, and among individuals, creating lasting and tangible memories.

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New sports environments

WaterBomb
Music Festival

As night falls, the Athletes’ Dinner of the Rose Regatta 2026 will transform into a vibrant WaterBomb Music Festival. Using water as its medium and music as its driving force, it carries the intensity and release of the racecourse into the evening, reshaping a celebration dedicated to the athletes through rhythm and energy. With lights, stage design, and water elements seamlessly intertwined, the event creates a high-energy, immersive atmosphere where athletes from different countries and regions can connect and engage in a setting that is both relaxed and electric. From the full commitment of the day to the uninhibited release of the night, this is more than a dinner—it is a night festival of passion, connection, and shared memories.